The term Digital Marketing was first coined in the 1990s. The decade when today’s most popular search engine “Google” came into existence and people started putting up information online.
The focus was shifted to investing in Customer Relationship Management tools to captivate potential customers in the market.
Today, we have tons of mediums, both online and offline, to reach our customer base and tell them about our product and services.
When it comes to Digital Marketing, people still have a lot of questions. In this digital marketing blog, we have tried to answer most of these questions and give you a fresh and better outlook on Digital Marketing.
But, before that, it is important to have the essence of Consumer Buying Behavior.
Consumer buying behaviour comprises of all the actions(both online and offline) that a consumer takes before buying any product or service. These may include researching on social media platforms, search engines, mobile applications, etc.
Social media is a major influencer when it comes to the purchasing decisions of millennials. That’s one of the prime reasons why brands spend a lot of time and effort wooing millennials on social media platforms. You will be surprised that 71% of them report buying fashion and lifestyle products based on Instagram and Facebook posts, and 72% of people seek validation by peers before buying any product through an online platform.
Now, when you have a chunk of consumer buying behaviour, let’s have a better understanding of digital marketing.